The City College of Strivers by Clint Axl Majarocon

The City College of Strivers by Clint Axl Majarocon

The city of dreams and the college of strivers,

Home of the Beavers and iconic figures.

Rigorous studying and day-to-day lectures,

We strive with excellence for our futures.

From chemical to mechanical to civil!

We have nuts, bolts, cables, and a drill.

Rah! Rah! Rah! Ride up that hill!

Stop slacking off! We have dreams to fulfill!

The school of Engineering is for you!

No, the school of science is for you!

No, architecture! No, it’s all for you!

Humanities and arts and Biomedical too!

The city of dreams and the college of strivers,

Home of the Beavers and iconic figures.

Rigorous studying and day-to-day lectures,

We strive with excellence for our futures.

End the semester with A’s and honors,

Continue to strive for our sons and daughters.

The college where everyone matters,

The City College, the college of strivers.

Keep studying! Stop playing around, Bill!

Study now and let's test your will.

Trust me. I’m an engineer, Bill.

Do you want to be like Jack and Jill?

What’s that? Athletics got you a boo-boo?

Ranging from tennis to track to baseball, Lou.

They might have boxing and gymnastics too.

Compete with your team, ‘cause its not just you.

The city of dreams and the college of strivers,

Home of the Beavers and iconic figures.

Rigorous studying and day-to-day lectures,

We strive with excellence for our futures.

For the world to see and minds to know,

Let's all come together like a rainbow!

Let us all be molded like a dough,

And let's all be ready to put up a show!

This is the place for strivers like you,

The place to show everyone what you can do!

The place where all dreams come true,

The City College is the place for you.

The place where you won't end up a dork,

This is the City College of New York.

final Apple Essay draft- Javeria Siddiqui

Javeria Siddiqui

Ms. Yung & Mr. D

Writing Workshop

12,August,2013

Still At The Top

Apple is a hardware , and software company famous for making complex technology available to its consumers. In past years Apple has successfully launched a wide range of products, making it one of the fastest growing, and the largest companies in the world. Apple comes up with new advertisements frequently as it keeps on adding on to its products. Recently, Apple came out with an advertisement named “Designed by Apple in California” that has been in the limelight because of its controversiality (DBAIC). The advertisement uses different persuasion techniques like Ethos, Pathos, and Kairos. The ad starts off by reminding its consumers the experience Apple has had (DBAIC). Apple has been in in business since 1796 making it one of the oldest companies in business. Apple uses different persuasion techniques in order to better connect with consumers on a personal level, making it an appealing , and an effective advertisement.

Apple uses Pathos, in the ad by harboring  on viewers emotions. The ad is themed on positivity , and how everyday mundane task like riding on the subway (DBAIC). The ad gives an impression that by buying Apple products the consumers are going to feel loved, and happy. The narrator of the ad says that “ you may rarely look at it but you will always feel it”  assuring to the customers that the Apple products aren't mere devices but they are key to happiness and love. Also by using Pathos makes the consumers feel more comfortable and makes them willing to invest in Apple products.Also the ad uses professional cinematography paired with calming music with , and assuring voice of the narrator in the background  giving the viewer a generalized feeling of wellbeing.

The ad also purposely uses different age groups, races , and locations by doing this Apple creates a personal bond with every consumer. The ad seems to be very family orientated , and shows how Apple products can be used by everyone in the family from a child to a student to even grandparents. This shows its accessibility, and convenience of Apple products. The ad does not emphasizes, and elaborates on Apple features giving an impression to the viewer that customers come first, and being able to connect to them on a personal level is more important. For e.g, the youth is being connected as the ad shows students in a classroom efficiently taking notes on Apple products showing that its not only for fun, and recreation but it can also help you become a better student, an efficient worker (DBAIC). It also connects with the elderly by being connected to their loved ones. The commercial has inclusive approach by advertising the needs of consumers of all ages. All of this makes a consumer feel more comfortable , and confident when buying an Apple product, which is imperative when it come to advertising. The consumer need to feel assured that their investment is worthwhile, and they wouldn't regret it, and this ad does a phenomenal job doing that in  mere 60 seconds.

The ad also uses ethos by using this time assuring  Apple consumers that is still the best company,even though other competitors have come up with similar technology.The ad shows how much time the engineers spend on making every technological masterpiece. As the commercial states,  “we spend a lot time on a few great things until every idea we touch enhances each life it touches”(DBAIC). This assures that every piece they made deserved to be out in the market, and is worth the investment. Additionally by naming the ad “Designed by Apple in California” attracts American consumers because its brings forth a patriotic feeling, and assure its customers that Apple is an American brand, and they should be proud Apple users.

This commercial has been criticized by many critics. One them is Dr. Ads “ all we we we.And all this time we thought the customer meant everything”(DA).who think the orientation was very self-centered, and did not do a good job. In Apple’s defense, Apple came out with something new instead of common ads that degrade their competitors also this is a pivotal point for Apple to prove its consumers that is all about them, and that Apple is worth their investment.

The ad “Designed by Apple in California” does a great job advertising its products. It starts off by indicating the experience it has, making it a credible source, and worthy of believing in. Then the ad harbors on viewers emotions by skillfully adding music, and showing a family setting making the consumer feel at ease. The ad also uses this time as an opportune moment to assure its customers that Apple products are still at top. All in all its does a great job, and pulls on every strings  of the customers wanting them to buy Apple products. This further proves that Apple is one of the leading brands if not the best corporation.

"Designed by Apple" Final Essay

Franlys Vasquez

Ms. Young or Mr. D

Summer Writing Workshop

19 August 2013

Critique vs. Advertisement

     For many years ads have served as an engine for marketing. In many years since the development of the first non-color televisions, many industries had relied on ads to communicate their invention to the costumers. One of the biggest industries in the world, Apple, has become less aware of the costumer influence in their product, critics say. The controversy arose because of the new Apple ad called, “Designed by Apple.” The ad is actually showing interesting emotional impacts that Apple products have produced in people. The Apple ad, “Designed by Apple,” is efficient because even though it is criticized, throughout the advertisement the customer can hear the professionalism of its producers, and see its positive effects.  

      The Apple ad titled, “Designed by Apple,” is effective because of its pathos.  In the ad many of the people are shown with positive emotions (Apple…language). The good mood in the ad attributes to convince the audience to buy the product.  The ad shows different kinds of people, no matter their race or social position (Apple…language). The ad shows effectively how consumers like and enjoy Apple products. For instance, the ad shows a couple, a little girl, a singer, and a variety of people using something made by Apple. However, what attributes to the effectiveness of the ad is that all the Apple products produce a unique mood of deep emotions in their costumers. Truth is that Apple technology has evolved throughout time, nevertheless; Apple continuous offering just the best for their users. 

     One of the potential strategies of persuasion used in, “Designed by Apple,” is the employ of ethos. The ad contains valuable elements of persuasion, especially when the narrator addresses the Apple’s staff as engineers, and all kinds of professionals in their job (Apple…language). The narrator in the ad also has a good tone and delivers the message fluently; therefore, every person can hear what he is saying and understand it. At the end, the ad shows how professionals also affect the credibility to use a product.

     In many aspects, the new Apple ad is strongly criticized; however, the critique has lack of credibility. In the critique, the critic says that Apple does not even care about their customers, making them look elitist (Campaign Outsider). Though the critic says what he says, his criticism is still improbable. First, the critic does not leave his name or any kind of information. Second, the critic has lack of ethos, especially for using the ghetto slang language, “Yo” (Campaign Outsider). In the blog site, the critic does not determine the effectiveness of the Apple ad because the critic simply does not follow the fundamental methods of persuasion. In the blog, the critic only focuses his attention on the phrase; “We are,” mentioned in the Apple ad. He also does not use a proper technique to criticize the ad; thus, the critique does not have an effect on the advertisement.     

     Consequently, the new Apple ad named, “Designed by Apple,” is effective. Even though the ad is criticized in the blog, “ASK DR. ADS,” the critic does not show credibility. The critique is not appropriate, especially when the critic uses a ghetto style of writing (which is not professional). However, what the real ad shows is how important Apple products are in the lives of their customers. The ad shows that behind every significant product, there is something even stronger, the hands of well-prepared professionals. It is not just effective as a persuasive ad, but also makes good contribution toward education. In fact, many of the youths who view the ad can be influenced by the desire of becoming an engineer, and who knows perhaps those youths can become one of the creators of the I-Phone 15S. In a capitalist world, ads form the base of marketing and productivity, without them any economy is barely able to stand.

                                                                                       

Works Cited

Apple ads in every language, dir. “Designed by Apple in California - TV Ad - Our Signature (US - 1080p HD)” YouTube. YouTube, 10 Jun 2013. Web. 10 Aug 2013.

Campaign Outsider. “What’s Up with the New Apple Ads?” ASK DR. ADS. WordPress.com. N.p., 1 Jul. 2013. Web. 8 Aug. 2013.

Anife's And Dilranie's Project

Anife Vrlaku & Dilranie Nauth

Recruitment Video for International Students 

Anna Zahoroda

Ms. Young

Mr. D

Summer Writing Workshop

8 August 2013

The Effectiveness of Apple’s Ad “Designed by Apple in California”

Since the first Apple product was released, it revolutionized the world of technology.  It opened up so many unusual opportunities for our society that it would be hard to imagine our lives without the Apple products. Through those devises, our lives became much more simplified and enjoyable. Albeit there might be some arguments over the apple ads, it is clear that those advertisements are able to convince people in buying their products.  Like one of such examples, the advertisement “Designed by Apple in California” faced a few disputes over its disrespect to its manufacture place and controversial text. Nevertheless, in a very effective way, the advertisement, “Designed by Apple in California”, persuades people that Apple gadgets are reliable and efficient products for our society.

One of the main reasons why “Designed by Apple” is such a convincing commercial, is because it is appeals to a larger audience. It shows examples of users of any age, demonstrating that Apple products are applicable to anyone. This advertisement uses ethos in order to show that each manufactured device is atypical and great at the same time. It does not even compare Apple to other companies, because it is so widely used that it does not have to prove its greatness by criticizing other companies’ drawbacks. Even in the text, it is stated, “We spend a lot of time/ On a few great things.”¹ These words prove that Apple considers itself to be a company that produces only “great” things. That is why it makes people believe in the reliability and efficiency of Apple products.

Additionally, the advertisement, “Designed by Apple”, is effective because it emphasizes not only on the variety of Apple products, but also the features and practicality of them. For example, it describes how its devices can capture any significant moments of people’s lives at any time. Advertisement shows a couple that takes photos on their iPhones of their very romantic dates. It also shows how children can acquire a basic knowledge of writing and reading in a very simple way. In the commercial, kids are using iPads in order to learn new things. “Designed by Apple in California” uses a persuasive technique such as pathos by playing on audience’s emotions. It describes different moments captured by certain devices, and that makes people connect the advertisement. Such an approach grasps audience’s attention and persuades them of the necessity of owning such products.

After “Designed by Apple in California” released its advertisement, it encountered some arguments over its title.  Since the main Apple’s manufacturing place is China, some people dispute that it is disrespectful towards China not to mention it in the advertisement. However, it is absolutely acceptable for such company to do so. Apple was born in America, and so it is a reasonable technique for the advertisement to use. Like Tim Bajarin states in his article “Why Apple’s New Designed in California Ads are Strategic for the USA”, “…even Apple’s competitors are seeing that if the products are designed and manufactured over here that they may be seen more favorably by consumers.”² Such a method of the advertising is understandable because it emphasizes on the place where Apple was actually created and helps the company to promote its products. Therefore, anyone who needs Apple’s products will acquire them regardless on that company’s specific approach towards its advertisement.

The advertisement “Designed by Apple” is an effective commercial because it engages wide audience and successfully uses different approaches to emphasize the company’s uniqueness. It does not show its competition with other companies, but expresses Apple’s best features instead. “Designed by Apple” clearly shows why people should be interested in Apple’s products, by engaging people by all ages and different interests in the commercial itself. It is important to Apple that its ads are effective, since it will promote their products that will make everyone’s lives more simplified and enjoyable.

Bibliography

¹ http://askdrads.com/2013/07/01/whats-up-with-the-new-apple-ads/

²http://techpinions.com/why-apples-new-designed-in-california-ads-are-strategic-for-the-usa/19931

A Lasting Impression (Final) / Anife Vrlaku

Anife Vrlaku

Ms. Young, Mr. D

Writing Workshop

18 August 2013

A Lasting Impression from “Designed by Apple in California”

You might wonder how the world’s most valuable company is advertising its products and how it has put itself on top. Apple recently came out with a new ad called “Designed by Apple in California” (DBAIC). This ad has faced some harsh criticism, one of which comes from a blog called Ask Dr Ads, and he could not be more wrong. The video advertisement by Apple leaves a lasting impression on the customer. The video will move anyone who watches it. There are many reasons as to why this commercial is an effective advertisement for marketing Apple products. What makes “Designed by Apple in California” so effective for marketing Apple products is the way it showcases each experience its product creates.

This commercial uses pathos as an advertising strategy. One example is an experience the ad showcases is the use of the iPod. The advertisement shows a woman listening to music ever so passionately on a train (DBAIC). At that very moment, the narrator says “This is it,” showing how its products can make you feel (DBAIC). This draws attention to what the woman is experiencing; making you feel the compassion yourself and allowing you to connect more with the video.

Furthermore, another experience Apple showcases is the use of the feature called facetime (DBAIC). A man is out eating alone, but he is smiling and laughing as he looks into his Apple device, demonstrating that he is not really alone (DBAIC). During this scene, the narrator asks, “Does it deserve to exist?” making you wonder where we would be without it and allowing the video to tap into your emotions (DBAIC). The commercial is constantly using pathos to connect with the viewer.

“DBAIC” also showcases the use of the camera. The scene shown to showcase the camera is a couple under an umbrella laughing as they take a picture while kissing (DBAIC). The narrator at this point asks, “Will it make life better?” With this question in mind, it shows the possibilities that can occur with love (DBAIC). This is just another way “DBAIC” showcases the experiences their products create, convincing you want to buy their products.

Another reason as to why the ad is so effective is because Apple shows how their devices are tailored in such a way that they are useful for any age group. For example, the second scene of the video shows elementary students participating in a classroom using iPads (DBAIC). As a viewer, one can feel the enthusiasm that the young students have as they participate in their lecture. Midway through the advertisement, there is a scene showing thousands of young adults at a concert in complete joy, singing together and having a great time (DBAIC). Towards the end of the video, there is a scene showing an older couple sitting at an outdoor restaurant laughing and enjoying themselves (DBAIC). What we see here is Apple conveying a message that whether you are a young child, young adult or a senior, its products are still for you and it can improve your life greatly.

However, not everyone feels that this ad is able to sell products. For example, the article “Ask Dr. Ads” states that “Apple used to be the most sure-footed of marketers. But this is a major stumble.” They obviously didn’t view the video the way it was meant to be viewed. The video was meant to be viewed though the experiences the customers have by allowing the viewer to experience what Apple has to offer. In the video, the narrator says, “Until every idea we touch enhances each life it touches.” It’s all about the customer and giving them the best experience with the product. Despite everything the critic is trying to say it is wrong.

Apple’s new ad connects to the customer’s emotions as it showcases multiple experiences to be had while using its products.  Some of the experiences include the use of the iPod, facetime, and the camera. Each feature the customer utilizes shows that they are having a joyous and fun time; pathos is a strategy used in the ad. Not only are the experiences created from a device’s features, but they are tailored for any age group. Whether the product is for children, teenagers, adults, or seniors Apple products are clearly suited for them all. Apple is able to stay on top as it is always able to reel in costumers one way or another. What makes “Designed by Apple in California” so effective for marketing Apple products is the way it showcases each experience its product creates.

"Byte into an Apple" (final) -Dilranie Nauth

Dilranie Nauth

Ms. Young and Mr. D

Summer Workshop

19^th August 2013

“Byte into an Apple”

Since the introduction of the first Apple product, Apple has become the most used technology worldwide. Recently, there have been arguments whether Apple ads are effective or ineffective. After the iPod, iPad and iPhone were created, Apple products became the most sought for technology. Many people grew to love Apple and got attached to how unique has it become. Apple's attention to detail and design gives consumers lives a whole new meaning and a different experience. Apple ads have been very effective because complex ideas were made into simple and understandable; the ads have its own personal and unique touch.

The ad, “Designed by Apple”, presents something very different from most daily ads. We first see someone listening to music on an Apple product. This person seems to have a deep feeling about the music as she sways to the beat. This Apple product seems to have given her an experience no other product could have ever given her. It gives the impression that she loves how clearly she can hear the music and quickly gets lost within it (DBA TV AD).

We also see students enjoying an Apple product in class. These students look very excited to be using the product and learn from it. They are using something different besides old, slow computers. This Apple product seems to motivate the children to keep on learning. Another example includes a little boy who looked very amazed by what his Apple product can do. His facial expression alone shows he loves the product and wants to learn more about it (DBA TV AD).

“Designed by Apple” also presents a couple that looks like they are in love with their Apple product. They are capturing a moment in time and it is pixel clear. They are satisfied with the details that are shown when the picture is taken with their Apple product. Another example is a man showing someone what he is about to eat and how it is being made. It is almost as if the person is there with him in the same room. This Apple product has satisfied him and worked exactly how he needed it to. These are examples of pathos the ad uses (DBA TV AD).

The phrase, “This is what matters/ the experience of the product”, serves as an example of a pathos. (DBA TV Ad). The experience of a product is the most important thing to a person. In the ad, “Designed by Apple”, every person showed is very pleased with the Apple product they are using. They look very happy and is using their product in many different ways; the product is delivering satisfaction. The products did not fail to displease any of the customers. The ad is connecting on an emotional level with its users (DBA TV AD). 

“Designed by Apple” is a very effective way for marketing Apple products because it presents something that is very different from what someone would expect. We can see within this ad that many people are satisfied with the technology, and this will motivate people to buy the products. Apple products will become more personal and involved in everyone’s daily lives; therefore, it is important that the ads keep improving. The Apple industry will tremendously continue to revolutionize society and amaze its customers.